Ideation, Part Two

To recap where we were last week: We started by sketching different concepts. The ideas spanned mobile apps, poster-sized screens, and gesture interfaces. This provide the basis for a brainstorming session, where we established a user task flow. We worked down to three concepts and created wireframes to better communicate those ideas. This week began by showing those wireframes to our critical friends to get feedback.

Peer Reviews

During our weekly class meeting, our group was paired up with the AwesomeSquare teams to evaluate each other’s progress. We received feedback based on our wireframes of three different ideas. Their feedback was:

Feedback on Prototype Idea (movie poster) 1:

  • “Is there a way that when people approach they know it’s interactive?”
  • “So the poster changes if you change the movie?”
  • “I like this but this seems like a slight pivot from what exists now, but its heading in the right direction.. it’s much more visual”
  • “The carousel looks super imposed onto the poster, is there a way to be more integrated?”
  • Maybe what’s inside the box, isn’t a smaller representation of the larger
  • Maybe go with a greyed out treatment
  • “Would the animations persist while you are buying your ticket?”
  • “I really like the look of it, it really seems movie like”
  • “I like that the buttons are really separated, but when its big, the buttons will be further apart and seem more separated”

Feedback on Prototype Idea 2 (sidebar):

  • “I like having both of the types, 3D and Regular together and color coded”
  • “It’s not clear how you drill down into the synopsis after picking the movie”
  • “That showtimes thing at the bottom is a little misleading to me because they look like buttons”
  • “How do you go back?”
  • “Since you have only a strip of touch screen on the side, information architecture needs to be more clear to help guide people through the process”
  • “This one for me, visually for me it was too busy… as a user I may be confused, but the features and functionality is great…”
  • “I’m still distracted by the show times… it makes sense to maybe reduce the number that’s visible”
  • Maybe reducing the number of show times that are visible would be better

Feedback on Prototype Idea 3 (gesture):

  • “Placement of arrow to show picking up tickets is near Spiderman’s genitals”
  • “What if one person comes first and the other person comes later… like one person buying tickets for multiple people?”
  • “You should have a photo ticket in this prototype”
  • “It’s really immersive and really brings that movie going experience”
  • “what happens if you’re NOT with your significant other?”
  • Option to not have customization in your tickets
  • “The button doesn’t have to be a box, I like the fact that the poster is being integrated into ticket buying UI itself”
  • “I think there’s a ton of potential here”
  • When asked if they think this would benefit from having a sub navigation, they said, “No I really like the simplicity of this”
  • It seemed like our critical friends really liked this option

Milestone 2

We spent this last week putting together the ideation milestone, which had to document what we have done so far for the ideation part of the project. I will post the document to the blog shortly.

First Milestone 3 Meeting

On Saturday we had a lengthy meeting at Microsoft’s Redmond campus. We used this as an opportunity to discuss the feedback we got and how we wanted to proceed, given that we are already half way through the quarter. After discussing about three designs, we decided to pick one idea that we will be working on. Ultimately, however, we decided to continue working on two prototypes, as we felt a combined touch screen model and a gesture model were both still viable.

Touch Screen Ideas:

Here are some specs we agreed on:

  • Full screen of poster size is touchable (24’x38’).
  • User taps anywhere on the screen to start.
  • A modal dialog flies in at the height a little below the eye level which is easiest for users to access.
  • All the interactions afterwards (except sliding card for payment) happen within the modal dialog.
  • Only the horizontal sidebar on the right is touchable. The poster-sized screen does not accept user inputs.
  • All the interactions (except sliding card for payment) happen on the sidebar.

Gesture Ideas:

For the gesture/motion concept, we have decided:

  • We can use the Kinect SDK to program the prototype.
  • To use gesture-style interaction instead of hot-spot style.
  • To play pre-recorded voice with subtitle display on the screen.
  • Voice command recognition is out of scope.

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